Santalucía Seguros has launched the ‘Yes’ advertising campaign to reinforce the role of the insurer and invites customers to take advantage of all the entity’s services. Developed by the Madrid agency CHINA, this work comes with an unusual message in the sector: “we want you to take advantage of your insurance”.
“It is a very unusual and new concept that encourages the client to really take advantage of everything that insurance offers and that, on many occasions, they are unaware of”, indicates Laia Prunera, director of marketing and events at Santalucía.
The announcement, which is widely publicized in the media, revolves around the importance and the peace of mind of having “yes” when you need it. To convey this simple message, a man on a bicycle appears on the scene enjoying the moment while making some strokes on the ground. The producer has been Garage and Pablo Oliveróthe director.
The campaign is accompanied by a version of the song “Happiness of living”also present in the latest work of the insurer, composed and produced by Trafalgar. Post-production has been carried out by Dynamize. This project is made up of two audiovisual pieces for television of 30 and 20 seconds.
The creative agency collaborates with Santalucía again, after working together between 2015 and 2018.