Why Canelo Álvarez’s popularity fell in his fight against Gennady Golovkin

Canelo Álvarez posted lower PPV sales in his third fight against Gennady Golovkin (Photo: Matchroom Boxing)
Canelo Álvarez posted lower PPV sales in his third fight against Gennady Golovkin (Photo: Matchroom Boxing)

In the most recent 12 rounds of his rivalry with Gennady Golovkin, Saul Cinnamon Alvarez he proved to be the best performing boxer. Despite the victory, the show in the ring was far from the previous two fights and generated complaints among those who followed the fight live. This behavior also translated into a steep decline in popularity of the undisputed champion.

Days after the fight, the American journalist Dan Raphael released a series of statistics about pay-per-view sales (pay-per-view) that showed a decrease in the popularity of the Cinnamon in the United States, which was performed at a millionaire loss. And it is that, although he did not cite the source, he assured that the number of subscriptions sold was reduced by almost half.

through his count of Twitter, Rafael assured that “the first Canelo vs. GGG fight had 1.3 million PPV purchases in the United States. The rematch had 1.1 million PPV purchases in the United States. The third fight will register between 550 thousand and 575 thousand in the United States, according to sources. The announcement of DAZN of 1.06 million PPV purchases is for the entire world”.

In this sense, the sale of rights to users to see the fight in the country of stars and stripes represented just under half of those registered in 2017 and 2018. Even, according to the journalist, on this occasion the figures reported to global level could not match the number of sales within the nation that hosted the fightsame in which the most expensive price of all the regions where the combat could be seen was registered.

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The decrease in the number of sales also had a direct impact on the profit for each of the protagonists. Although the Mexican secured a $10 million purse the amount may have increased to $65 million adding the pay-per-view figures. However, with the figure reported by Dan Rafael it may have been a lower number.

Noting the American’s claims on social media, Eddie HearnPresident of Matchroom Boxing and promoter of the brawl, tried to deny the information, although he did not provide any figures. Through your verified account Twitter said “it isn’t true” Y questioned to Rafael when writing “Have you heard of something called gate revenue? It’s also irrelevant, what’s relevant is that your report is miles away.”

Canelo Álvarez defeated GGG and kept the undisputed 168-pound championship (Photo: Joe Camporeale-USA TODAY Sports)
Canelo Álvarez defeated GGG and kept the undisputed 168-pound championship (Photo: Joe Camporeale-USA TODAY Sports)

the same weekend as Saul Alvarez scheduled his fight against Gennady Golovkin, the sports agenda had a widely relevant event. A couple of hours before the trilogy, the field of the Azteca Stadium, in Mexico City, hosted the 245th edition of the National Classic between the Eagles of America and the Chivas of Club Deportivo Guadalajara.

According to data provided by the company Nielsen Ibopethe role of Mexican football was overtaken by the fight between Guadalajara and GGG. While 8 million people followed the actions of the Clásico de Clásicos on open television, 8.5 million watched the successful defense of the undisputed super middleweight title held by the Mexican over the Kazakh.

After the 58th victory of his professional career, the boxer from Guadalajara will take a time off to undergo surgery on one of his hands. Although the estimated rest is six to eight weeks, Saúl Álvarez announced that he will return to the ring by September 2023 or, in the best of cases, on the eve of May 5 of the same year.

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The Article Is In Spanish🡽

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